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We're all consumers of something, no matter where we live. From local markets to global brands, shopping is a way of life. But what impacts our buying decisions? We explore the science of shopping in this three-part BBC World Service Series. |
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Why do we buy what we buy? How have shopping habits developed over the years? The BBC's Pamela Rutherford examines the birth of the consumer culture. |
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Brand loyalty goes a long way toward explaining our buying decisions, from a family who always buys the same make of cars, to a teenager who wants the same brand of sneakers that all the other kids wear. In this documentary produced for the BBC World Service, we explore the power of the brand.
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What happens when consumer meets brain scanner? We examine the future of advertising, and the new science of neuromarketing, in the final part of "Sell, Sell, Sell."
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